The premium performance apparel company Greyson Clothiers has secured $20 million in Series A funding, led by NewBound Ventures and Chris Koch, CEO of NewEra, with participation from industry veterans and celebrities.

The investment round brings strategic additions to Greyson's board of directors, including Tom Nolan, CEO of Kendra Scott, and David Chu, founder of Nautica.

The company also attracted investment from Justin Timberlake, Larry Fitzgerald, Dylan Larkin, Eric Church, and PGA tour player Justin Thomas.

Founded in 2015 by former Ralph Lauren designer Charlie Schaefer, Greyson focuses on sophisticated luxury design with technical functionality.

Schaefer grew up in Birmingham, Michigan.

According to press materials, the new capital will fuel Greyson's expansion plans, including international growth, new brick-and-mortar locations, and more direct-to-consumer operations. The brand recently launched a womenswear line.

The company has stores in Atlanta, Denver, Detroit, Harbor Springs, Grand Rapids, New Orleans, New York City, West Palm Beach, and Seoul, Korea.

You can find their Detroit store at 1500 Woodward. Look for the monotone wolf statue out front on the sidewalk. And yes, I've done a double take before seeing it out of the corner of my eye.