New Order Coffee is in the midst of building out their second location on Woodward in Royal Oak, and the custom roaster and retailer said Monday it plans a larger expansion that includes locations in Birmingham, Ferndale and Troy.
New Order’s second coffee shop location will open later this year in the Woodward Corners project near the corner of Woodward and 13 Mile, where Beaumont Health has been redeveloping the former Northwood Shopping Center as a lifestyle center. Other tenants confirmed for the project include Wahlburgers, Panera Bread, Brown Iron Brewhouse and Woodward Corner Market, a grocery store operated by Meijer. New Order released a pair of renderings showing the new interior of the 1,800 square-foot location that will instantly look family to anyone who’s set foot inside their Midtown Detroit flagship store, with plenty of light colors, cube shapes and the signature orange-and-teal logo color motif.
Also planned later this year is a new concept called a Custom Roast Bean Bar inside Papa Joe’s Gourmet Market in Birmingham. It’ll be located at the entrance and will feature a single-serve machine serving a fresh roast for convenient grab-and-go consumption.
The biggest news involves moving New Order’s R&D Lab, offices and commissary from a storefront at 22851 Woodward in Ferndale to an unspecified location in Troy to help centralize production and supply chain for its retail stores. New Order said it plans to convert the former space to a cafe sometime in 2020, adding another coffee shop to downtown Ferndale to join the likes of Java Hutt, Red Hook and the Detroit Bubble Tea Co.
New Order said it’s also been serving its coffee to employees and visitors to Ford’s Dearborn headquarters under a multi-month contract using a custom coffee kiosk.
The company first opened in Detroit in 2017.