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No Trademark For You: Gilbert & Gores Denied "Detroit City Soccer Club" By Feds

Earlier this year, the pair of Detroit-invested billionaires — Dan Gilbert and Tom Gores —attempted to trademark the term “Detroit City Soccer Club.” Thing is, as many sports fans already know, there’s already a “Detroit City Football Club.” And it’s popular, drawing thousands of people to their games in Hamtramck. Well, the United States Trademark and Patent Office (USPTO) denied the application for the “Detroit City Soccer Club” on Wednesday morning. Gilbert and Gores will have to come up...

BrandsDCFC Detroit City Soccer Club

If New MLS Team Steals The Soul Of Detroit Soccer, They Shouldn't Get A Dime Of Taxpayer Money

The fight over the soul of Detroit soccer — or football, depending on your perspective — is heating up. It’s moved to similarities in naming. It’s clear that Detroit Pistons owner Tom Gores is just fine with filing for federal trademark protection of a name that’s super similar to the locally-owned, crowdfunded Detroit City Football Club. They’re going for the “Detroit City Soccer Club.” DCFC vs. DCSC. Here’s the trademark filing: Officially filed for trademark on July 6th…”Detroit City...