Here’s a hint: Everyone seems to be talking about them.
No, it’s not Faygo. Or Carhartt, or coney kits. Or any of the older Michigan brands. Or cars.
It’s a relative newcomer to the Detroit scene.
Drum roll please…
It’s Shinola!
According to Google Trends and Vox.com, Shinola watches are the most-searched shopping item from November 16 through 23.
Nationally, it’s not accessories like watches but boots and shoes that have the most interest, followed by clothes.